While metal containers are useful throughout the year, the use of metal containers for summer has a number of advantages that are worth highlighting. Certain products could increase their sales if summer campaigns are oriented to promote the qualities of metal packaging, making these products stand out from those of the competition.
5 uses of metal packaging in summer
#1. Perfect for anything containing chocolate
Products with chocolate, such as chocolates or bonbons, are very badly affected by heat. But this does not mean that the consumer does not want to enjoy them during the summer. The problem is that many packages are inadequate and by the time the product arrives home, it is already in bad condition.
A good individual packaging of each chocolate and a can as packaging to transport it home will prevent, for example, the softened product from being crushed. Thus, once at home, it can be put in the fridge or in a cool place and, by the time it is consumed, it will be in the best conditions. Focusing on these properties can increase the sales of chocolate products sold during the summer.
#2. Ideal for preserving coffee and infusions out of cupboards
We all know that one of the main qualities of coffee or infusions is its aroma. If this aroma is lost, the flavor will suffer and the quality of the product will be clearly diminished. And in the summer, vacations are frequent in places such as campgrounds or summer apartments where either you do not store, or your space is very limited.
For this reason, campaigns that emphasize the conservation power of these containers in order to enjoy a coffee with all its aroma or a tea with its original flavor, can be very important to increase sales during this time of the year; when many are not in their usual homes and cannot preserve the products in the way they are used to.
#3. Cookie packaging, ideal to preserve from light
Metal cookie jars have a number of advantages for the summer. To begin with, they protect them from the action of light, allowing them to remain fresh for much longer, even after the container has been opened. This is one of the properties that should be highlighted from metal cookie packaging in summer, but not the only one.
These metal containers are perfect for taking the cookies on excursions or to the beach, because the product will arrive whole and in the best conditions of conservation. Another point that could be highlighted in the summer promotional campaigns.
#4. Metal containers, perfect for travel
During the summer there are the largest number of trips of the whole year. Many families come to visit their grandparents in town or go to the beach to enjoy a well-deserved vacation.
Especially when you travel to the village or to a summer house, it is common to take many products with you that you know you will not easily find at the vacation destination.
For these trips, metal containers are practically indispensable, since with them the consumer is assured that nothing will break inside the suitcase, spoiling not only the inside of the container, but also other things inside the suitcase. Making this advantage of the metallic containers visible would make them preferable for the consumer before others with more fragile cardboard packaging.
#5. The most sun-protected cosmetics and perfumes
The sun is a declared enemy of cosmetic creams and also of perfumes. The direct action of the sun on them can alter their properties and make them lose all their value. Metal containers protect cosmetic products from the action of light, which can degrade the perfumes or change the texture of the creams.
Most of the cosmetics and perfumes are prepared with leftovers to withstand the heat that can occur in a house in summer. But not to resist the direct action of sunlight, so a metal container is perfect to protect them in summer and get them to keep their perfume and other qualities.
Our cans are made with top quality raw materials so that they keep the products in the best conditions and provide the best experience not only as an attraction on the supermarket shelves, but also in their daily use for which they were originally created.
Now you know some of the uses of metal packaging for the summer and how they can help make your products even more useful and practical during this time of year. The consumer will undoubtedly value all these virtues, especially if they are made to look good with a good advertising campaign.