The art of embossing involves pushing the possibilities of metal to the limit and helps positioning design and innovation at the forefront.
This packaging follows Paco Rabanne’s line of geometric and symmetrical designs, as well as the unique presence of tinplate grey inspired by the designer’s metallic fashion. The central embossing is accompanied by an engraving of the Latin word ”Invictus”, evoking the moment after an athlete’s victory.
We achieved a height of 10mm of embossing which combined with the printing effects becomes an impressive visual result thanks to an innovative mechanical process, technologically developed to achieve a greater depth. For this process, both moulds and specific machinery were developed to achieve the expected result.